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1 anticompetitive view of advertising
концепция антиконкурентной роли рекламы (концепция, согласно которой реклама убеждает потребителей в том, что дифференциация продуктов весьма глубока, а это, в свою очередь, усиливает рыночные позиции рекламодателей;
концепция, рассматривающая рекламу ка барьер против появления на рынке новых конкурентов)Большой англо-русский и русско-английский словарь > anticompetitive view of advertising
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2 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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